As a designer I've worked in everything from brand architecture and corporate identity to naming, from packaging to illustration, from signage systems to furniture design, and from website to editorial design.
I have worked in projects in Spain, Sweden, Kazakhstan, France, Panama and Brazil. A new globalized economy means you can now seamlessly work across borders.
As a trained architect I am especially interested in projects that involve the transformation of the physical space, either to communicate an idea or simply to make the space more interesting. In the end, architecture, lighting, signage, furniture and visual communication are all parts of the three-dimensional experience and should all collaborate to produce quality environments.
I've worked closely with clients to develop hotel, retail and restaurant concepts from inception to final execution. When a project requires specific expertise in a particular area, I also rely on a very dependable network of freelance consultants and experts in marketing, advertising, public relations, communication and sometimes even event planning.
If you are creating a company or developing an idea, a good question to ask yourself is “was this possible five years ago?”. If it was, then perhaps it’s not such a good idea after all. I can’t remember where I read or heard this, but I’ve found it very useful advice that I frequently give my clients. It makes you aware of the fact that there are probably many technological advances that you haven’t taken into consideration, business models you haven’t explored, platforms you hadn’t thought of using. Internet, apps, social networks, crowdfunding, videos, they must all find a place in your strategy. You must try to create something truly unique and differentiate yourself. Think that Zara is as much about logistics, customer service and technology as it is about fashion. Think that Uber has not a single taxi, AirBnb owns no real estate, Facebook creates absolutely no content.